ITALIAN RIVIERA RUNWAY

The Italian Riviera Runway is an exclusive high fashion couture runway show on the historical exquisite Italian Riviera elevating luxury designer brands from all over the world. IRR is the fashion world's first ever runway show to take place in the most scenic, majestic breathtaking landmark of northern Italy.

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The Portofino coast is awash with large yachts, pastel colored houses, The clear blue ocean and is an exclusive melting pot for Hollywood and European royalty.

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IRR features European press, media and exclusive couture and resort wear designers from Italy and worldwide and is by invite only.  

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Italian Riviera Runway  will take place August 2025